The enduring popularity of world-famous Florida Water® is due to its wonderful light floral scent with lemon overtones. Unchanged since 1808, this revitalizing scent is used as an invigorating splash, aftershave, or fragrant addition to the bath. For more than 200 years men and women have loved the Florida Water® scent, named for the Fountain of Youth.

Within Voodoo, Santeria, and other nature-based faiths, Florida Water is used for cleansing and protecting oneself and one's space. Like salt or sage in other spiritual practices, it's considered a powerful yet versatile purifying tool. Voodoo priestess and author Lilith Dorsey writes that Florida Water is similar to a quartz crystal in how multi-purpose it is, adding that some even refer to is as the "baking soda" of Paganism.
To name just a few of Florida Water's more common uses, one might sprinkle it over the threshold to their home or add it to other cleaning agents when mopping the floor. It's believed to help cleanse auras and crystals, and is often used to bless objects for protection and luck. In her essay that appeared in the spring/summer issue of Dazed, Solange mentioned her penchant for washing her hands with Florida Water, to help her "feel renewed." She even carried it with her the the 2018 Met Gala.

Gabriela Herstik, author of Craft: How To Be a Modern Witch, about the history of Florida water. She says:

"Florida water was created in the early 1800s and it's has been used in different spiritual traditions in ritual as a way to purify and cleanse. It can be added to a bath, used as a perfume, put on energy points like the third eye, sprayed in the air, and utilized to clean a counter to name a few. The citrusy scent of the cologne means that it’s both energizing and purifying."

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